A nice, simple concept. It's about a typeface, therefore it stars the alphabet. The concept and execution serves the subject and the medium in one fell swoop. Well done.
Wednesday, November 28, 2007
The other side of the coin
After forcing you all to taste the bitter fruit of the "Old School" DVD cover, I thought I'd offer up a palette cleanser, as it were. Thus, I present the DVD cover of the recent documentary "Helvetica", a film which examines the origins and subsequent mass useage (think NYC subway signs, etc) of the ubiqitous sans-serif typeface developed by Swiss graphic designer Max Miedinger back in the 50's. Anyway, here's the cover:
A nice, simple concept. It's about a typeface, therefore it stars the alphabet. The concept and execution serves the subject and the medium in one fell swoop. Well done.
A nice, simple concept. It's about a typeface, therefore it stars the alphabet. The concept and execution serves the subject and the medium in one fell swoop. Well done.
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