Wednesday, November 28, 2007

The other side of the coin

After forcing you all to taste the bitter fruit of the "Old School" DVD cover, I thought I'd offer up a palette cleanser, as it were. Thus, I present the DVD cover of the recent documentary "Helvetica", a film which examines the origins and subsequent mass useage (think NYC subway signs, etc) of the ubiqitous sans-serif typeface developed by Swiss graphic designer Max Miedinger back in the 50's. Anyway, here's the cover:

A nice, simple concept. It's about a typeface, therefore it stars the alphabet. The concept and execution serves the subject and the medium in one fell swoop. Well done.

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