Thursday, December 11, 2008

What the?

Here's a pic of old package of Kellogg's OKs, which according to the tagline on the box is a "Br-r-awny new cereal." At least it was when it was foisted upon a yawning public back in the 1950's.

That's all well and good. But I can't figure out what the story is with their mascot. Who is he? What is he? A friend and I studied his visage for a bit and came up with two possibilities.

The Kellogg's OKs mascot / character is:

A.) a Scottish Lumberjack Genie

B.) a Scottish Gypsy Hercules

The Tartan plaid present in the logo and his sash clearly indicate a Scottish bent. But the bells on the wristband, the rakishly open-collared shirt and pheasant feathers in a hat of indiscriminate regional origin defy any attempts to pin down this gent's backstory.

Them, in a bolt of inspiration and insight, I remembered that I was writing this on a computer that was linked up to the web. One google search later, we had our answer. This dude's name is...Big Otis. And this is what Big Otis is all about:

Big Otis is the brawny Scotsman who loves his sugar-coated oats. "I am the big oat man from Scotland. And OKs are made of oats. These new Kellogg's OKs are the biggest thing that's happen to Oats in 25 years. They are on their way to being the new favorite of kids and adults everywhere. Here's the meat of the oats in it's tenderest, tastiest form. Flavored as only Kellogg's knows how. OKs are rich in special oat protein. Aye, and OKs oats come to breakfast tasting better than you've ever imagined. They're K - E - Double L - O - Double Good!"

"Big Otis." I didn't know Otis was a Scottish name. If pressed I would have guessed that it had it's origins in the Ozarks or something. I guess you learn something new every day. And what of Big Otis? Well, within a couple years he was unceremoniously relieved of his spokesperson duties in favor of Yogi Bear, and consigned to the dustbin of history. Such is life in the cereal world.

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