Tuesday, October 17, 2006
Graphic Design 101
The above movie poster is a rare example of perfect visual communication. In this age of photoshop trickery and distressed type, Bauhaus-inspired design such as this truly stands out from the over art-directed tripe that clogs the visual landscape.
All the important information is present, and laid out in a heirarchy that leaves no question unanswered, even at a glance. To wit: Tom Hanks and Adrian Zmed are starring in a movie called "Bachelor Party." Tom Hanks is the groom (they cannily put him in a tuxedo to indicate this). His zany friends (mouths agape / brandishing alcoholic beverages) are rarin' to go, but Hanks appears shocked, perhaps even reluctant to participate in the bacchanalia, which adroitly suggests a rich emotional backstory (one that the film delivered on in spades). Also clearly communicated is that women will be present, presumably in a state of undress, as conveyed by the stocking-clad female's legs in the foreground. With this, the viewer is informed that the women in this film will be "rarin' to go" as well. In other words, tits & ass will be served, presumably in copious amounts.
The type choice could hardly be considered an afterthought, either. It is colorful and bouyant. Direct, yet celebrational. It clearly says "party." The streamers and confetti are more examples of the tiny-yet-not-inconsequential brushstrokes that bring this rich canvas to life.
Taken in totality, the message is undeniably clear: some crazy shit is about to go down.
Design students and would-be-practitioners, study this well and take note.