With the housing bubble having burst, selling the glut of homes on the market has become even more cutthroat than usual. And with ramped-up competition, realtors have turned to their one legal means to engender a business advantage: compelling advertising that grabs the consumer by the eyeballs.
Take Joe Kasel, for instance.
What Joe has done here is placed his faith in the time-honored practice of puns / word-play, and in this case he shoehorned it into raping a folksy saying about how every man's home is his - well, you know. To his credit, he realized that even adroit viewers might be flummoxed by this deft approach, so he threw his name in italics and then plopped a castle graphic on his logo to bring it on home. Oh - now I get it.
Then we have Terry Anderson.
Fate having denied Terry a surname that could serve a dual-purpose, she was forced to use visual trickery to command attention. Ergo, we have a gigantic, legless woman (or maybe her lower half is serpent-like? That would be cool) looming menacingly over a house. After all, research shows that gigantism inspires trust and confidence in potential buyers. I myself have rejected many perfectly suitable homes because the agent was unable to pick up a holstein cow or pickup truck as easily as you or I would a puppy.
Sorry about the semi-blurriness of these pics. They were small ads on the counter of the check-out lane of my local grocery store, and this was the best my phone could do under those conditions.